12 attributes — composure, perseverance, courage, and nine more — that shape how your kid handles pressure, setbacks, and the hard parts of sports. Free guides and a framework for parents who want to raise athletes who last.
For Parents
Short, practical guides grounded in sports psychology and youth development research. No jargon, no fluff — just what works for families navigating youth sports.
Mental preparation before tryouts, how to respond to disappointment, and what to do next when things don't go their way.
How to help your child separate who they are from how they perform — and scripts for the conversations that make it stick.
The questions and phrases that reinforce effort, learning, and resilience — instead of rehashing what went wrong.
Why This Exists
I'm Frank — a former Drill Sergeant, an Observer Controller/Trainer at a Combat Training Center, and an Iraq veteran. For 15 years in the Army, my job was one question: what does this person do when things get hard? I built soldiers. I evaluated leaders under stress. I ran after-action reviews that turned failure into learning.
Now I'm a dad of four boys in Round Rock, watching the same dynamics play out at baseball practice, on the basketball court, and in the car ride home after a tough loss. When I heard Rich Diviney talk about attributes vs. skills, I realized I'd been seeing it my whole career — and I could rebuild it for youth sports.
Because I also build products for a living, I built the tools around it: guides for parents and a framework that gives you a shared language for the stuff that actually matters. That framework is now the backbone of everything on this site.